The use of this new brand is growing quickly, having received approval by the U.S. Food & Drug Administration (FDA) last June.

According to the ASAPS survey, nearly 1.7 million injections of Botox and Juvederm were administered in 2006. Americans spent just less than $12.2 billion on all cosmetic procedures last year.

Not surprisingly, people in 35-to-50-year-old range had the majority of cosmetic procedures - both invasive and noninvasive. Accounting for almost half of all procedures, the beauty treatment of choice for that age range was first liposuction, then Botox.

For younger women, it's not a stretch to assume implants are now as likely a graduation gift as a car or a vacation, with the most popular invasive procedure for 19-to-34-year-olds being breast implants. But across the board, too, breast augmentation was the cosmetic surgery performed most often on women in all age ranges, outpacing lipoplasty.

Despite years of negative attention on silicone breast implants (versus saline ones) and since being reapproved by the FDA for cosmetic use at the end of last year, the number of silicone breast implants was up 18% last year.

In terms of gender, although much has been said about males becoming more comfortable with grooming, cosmetic procedures and wearing fashionable clothing, the number of American men who underwent surgical and non-surgical cosmetic procedures actually declined by 5% last year. In total, females had 92% of all cosmetic procedures performed in the U.S. last year, with women getting 10.5 million procedures, a 1% increase versus 2005.

Top surgical procedures for men: liposuction, nose jobs, eye lid surgery, male breast reduction and facelifts.

Across races and ethnic groups, minorities had 21.7% of all cosmetic procedures last year, with Hispanics getting 9.7% of the procedures; African-Americans, 6.6%; and Asians, 4.7%.

Copyright 2007 MediaPost Publications.

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